by Sarah Short | May 29, 2024 | Coach Mindset, Coaches Supporting Coaches, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
When my girls were younger and taking exams, they would rage about the unfairness of it all. The oldest would flounce, shout, and tell me that exams are ridiculous and that she shouldn’t have to sit them. I told her that there was no point whinging. We live in a...
by Sarah Short | Feb 9, 2024 | Business Development, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the most common issues that I encounter as I work with coaches to build their coaching businesses is that many of them start from the position of being a ‘special case’. It’s different for me, because…..they tell me. The truth is...
by Sarah Short | Feb 9, 2024 | Business Development, Coaches Supporting Coaches, Community, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A coach asked me an interesting question. ‘Are you marketers who decided to focus on teaching coaches, or are you coaches who teach marketing?’ This questions is important than it seems at first I think. Coaches Who Teach Marketing The Coaching Revolution...
by Sarah Short | Oct 27, 2023 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
What if, as a profession, our beliefs around marketing are wrong? This blog is all about confirmation bias and marketing for coaches. Historically, the perceived wisdom around building a coaching business has been that to grow a business, you need to have meaningful...
by Sarah Short | Oct 3, 2023 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I see people saying they teach marketing to ‘coaches, consultants and therapists’ or something similar. Here’s the thing – they’re usually not talking about us. The kind of coaches that this type of marketing helps are the kind of coaches...
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