by Sarah Short | Sep 6, 2025 | Marketing For Coaches, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Building a coaching business is hard. You know what else is hard? Not having a coaching business after months or years of trying. Both paths involve difficulty. The difference is that only one leads to the outcome you actually want. Let’s have a reality check:...
by Sarah Short | Sep 5, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Nobody cares about your story. They don’t care about mine either. The truth is that what people care about is themselves. That might sound harsh, but it’s a truth that could save your coaching business. Coaches are repeatedly told that sharing their...
by Sarah Short | Sep 5, 2025 | Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a pervasive belief among coaches that we just need our first client or two, and then the rest will come by referral. This myth is stubborn and persists among many (most?) coaches, from those with little corporate experience to those who have held very...
by Sarah Short | Jun 10, 2024 | Coach Mindset, How To Get Coaching Clients, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The stories we tell ourselves can keep us stuck. One of the stories that seems to be very well-told is the tale of the introverted coach who can’t market, because they don’t like to make a show of themselves. Let me back up a bit. I’m an extrovert....
by Sarah Short | Mar 17, 2023 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The thing is a coach said to me earlier this week from what I understand, marketing is about saying the same thing over and over again, and I don’t feel comfortable doing that. Different Perspectives Coaches often see marketing as either a complete scam that...
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