by Sarah Short | Aug 31, 2024 | Business Development, Challenge for Coaches, Ethics, ICF, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I saw a fantastic question about ethical marketing and had to expand on it… How is it possible to describe the benefits of coaching without having an agenda of your own? There’s an ICF group that I belong to and someone asked this question (I’m...
by Sarah Short | Apr 8, 2024 | Coaching, Core Values, Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
I have discovered a situation that I think is exploiting coaches. I’d be very interested in whether you think this is exploitation or fair exchange. Recently, several coaches made me aware of a company that they had discovered. They asked me my opinion of that...
by Sarah Short | Feb 20, 2024 | Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a company that purports to help coaches build their businesses. This particular company suggests that high-ticket clients are the way to go, and why would anyone argue with that? They teach coaches to hang around on LinkedIn looking for comments or posts...
by Sarah Short | Jul 7, 2023 | Brand New Coaches, Business Development, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Straight-Talking Sarah Alert! (for those of a sensitive nature 😉) I was chatting to a coach this morning – let’s call her Jane – and she said to me that someone had recommended another coach to her, who specialises in helping coaches get clients....
by Sarah Short | May 11, 2023 | Business Development, Ethics, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve heard it again this week. Apparently, there are hordes of bad coaches out there, who are lying in their marketing and making outlandish promises about what coaching can achieve. They’re not practicing ethical marketing. These coaches are giving the...
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