by Sarah Short | Sep 26, 2025 | Coaching Client Acquisition, Ethics, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Something very uncomfortable came my way this morning and I’ve sat with it for a couple of hours. I decided that I’ll write this article, mostly because I want to share it with the coach in question. I received an univited DM this morning, from a coach. This is what...
by Sarah Short | Jan 19, 2025 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
“My integrity goes beyond marketing I’m afraid” A coach just said this to me in a DM, and I’m blown away. We were conversing because he had asked me about a judgement he perceived in something I said in a comment on a coach’s post. There was no judgment. It was simply...
by Sarah Short | Aug 31, 2024 | Business Development, Challenge for Coaches, Ethics, ICF, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I saw a fantastic question about ethical marketing and had to expand on it… How is it possible to describe the benefits of coaching without having an agenda of your own? There’s an ICF group that I belong to and someone asked this question (I’m...
by Sarah Short | Apr 8, 2024 | Coaching, Core Values, Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
I have discovered a situation that I think is exploiting coaches. I’d be very interested in whether you think this is exploitation or fair exchange. Recently, several coaches made me aware of a company that they had discovered. They asked me my opinion of that...
by Sarah Short | Feb 20, 2024 | Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a company that purports to help coaches build their businesses. This particular company suggests that high-ticket clients are the way to go, and why would anyone argue with that? They teach coaches to hang around on LinkedIn looking for comments or posts...
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