by Sarah Short | Jan 16, 2026 | AI, Digital marketing, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
I’ve seen coaches refer to content they see on LinkedIn as AI slop, which feels from my perspective both judgemental and unfair. The output from AI never arrives ready to share, but not everyone knows that, and some (think dylexic or other neurodivergent) have...
by Sarah Short | Jan 16, 2026 | Digital marketing, How To Sell Coaching, Marketing Tools, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We believe that ‘proper’ businesses have websites, that having one is required and essential for building a coaching practice. We spend weeks or months planning it, can spend thousands of pounds building it, and countless hours perfecting the copy about...
by Sarah Short | Jan 7, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I run an International Coach Federation Special Interest Group for the UK chapter of the ICF called Marketing For Coaches. I’m often told by coaches who attend that they know they must be authentic in their marketing. When I scratch the surface of this belief,...
by Sarah Short | Jan 7, 2026 | AI, Digital marketing, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We think we can type ‘give me an ideal client for my coaching business’ or ‘give me a target audience for my coaching business’ into ChatGPT or Claude, and whatever it produces will be both valid and viable. We think AI can solve our marketing...
by Sarah Short | Jan 7, 2026 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
If you ask coaches why we coach, or why we want to coach, the idea of having a positive impact on the world will always appear in one guise or another. It’s fundamental to who we are and why we do this work. Coaching itself has a positive impact on clients, and...
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