by Sarah Short | Nov 17, 2025 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Some difficulties in building a coaching business are temporary. Others are permanent. Most coaches can’t tell the difference, and that confusion costs them their businesses. The Temporary Difficulties We Avoid Learning how to market a coaching business properly...
by Sarah Short | Sep 26, 2025 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I watched a brilliant coach wait too long. We’d spoken, of course we had, that’s how she’d come to be on my radar in the first place. She was a brilliant, successful career woman who had found coaching at a critical juncture in her life, and in discovering coaching,...
by Sarah Short | Sep 26, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Astonishing though this might seem, not everyone wants to work with me. 😜 The reason for this is that I am outspoken and direct. I don’t know how to hint, or beat about the bush, which I suspect has a lot to do with growing up in a Lancashire mill town – there’s...
by Sarah Short | Sep 5, 2025 | Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a pervasive belief among coaches that we just need our first client or two, and then the rest will come by referral. This myth is stubborn and persists among many (most?) coaches, from those with little corporate experience to those who have held very...
by Sarah Short | Sep 5, 2025 | Business Development, How To Get Coaching Clients, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
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