Professional Development Versus Business Development

Professional Development Versus Business Development

Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
Tiny Steps in the Right Direction Outperform Grand Plans

Tiny Steps in the Right Direction Outperform Grand Plans

If you feel stuck, overwhelmed, or unsure where to start in building your coaching business, you are not alone. Many (most?) qualified coaches think they need everything perfectly mapped out before they can move forward. The right branding, the right headshots, the...