by Sarah Short | Sep 5, 2025 | Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a pervasive belief among coaches that we just need our first client or two, and then the rest will come by referral. This myth is stubborn and persists among many (most?) coaches, from those with little corporate experience to those who have held very...
by Sarah Short | Sep 5, 2025 | Business Development, How To Get Coaching Clients, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
by Sarah Short | Sep 5, 2025 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Let’s talk about money. Not the inspiring stories about coaches transforming lives, or the personal development you’ll experience, or how coaching will change your perspective on everything. Let’s talk about pounds and pence, because there’s an elephant in the room...
by Sarah Short | Apr 30, 2025 | Business Development, Business Tools, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
If you feel stuck, overwhelmed, or unsure where to start in building your coaching business, you are not alone. Many (most?) qualified coaches think they need everything perfectly mapped out before they can move forward. The right branding, the right headshots, the...
by Sarah Short | Dec 8, 2024 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
The Real Cost of Building a Coaching Business (And Why It’s Not Your Fault) You’ve probably spent more than you’d like to admit trying to build your coaching business. Let’s be honest – there’s the coaching qualification (several...
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