The Tighter I Focus, The Louder My Voice

The Tighter I Focus, The Louder My Voice

When I tell coaches that the tighter their focus, the louder their voice becomes, they nod politely but don’t really understand what I mean. When they do finally grasp the concept, they don’t believe it will work because they’re convinced that...
But I’m Not Passionate About That Niche!

But I’m Not Passionate About That Niche!

One of the things that most coaches find most frustrating in the beginning is the idea that they might choose the wrong niche and commit themselves to a lifetime of boredom. Worse still is the worry that they’ll choose the wrong niche and condemn themselves to...
Values and Emotions Are Not A Coaching Business Niche

Values and Emotions Are Not A Coaching Business Niche

I’ve been having a conversation about where different coaches focus their marketing efforts. I have discovered a misunderstanding about what makes a good niche. I have an engaged Facebook group. It’s called Build A Coaching Business (I use the Ronseal...