Why Sharing Your Story to Build Rapport Isn’t the Marketing Tool You Hope It Is

Why Sharing Your Story to Build Rapport Isn’t the Marketing Tool You Hope It Is

by | Sep 5, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

Nobody cares about your story. They don’t care about mine either. The truth is that what people care about is themselves. That might sound harsh, but it’s a truth that could save your coaching business. Coaches are repeatedly told that sharing their...