by Sarah Short | Dec 15, 2025 | Coaches Supporting Coaches, Coaching, Core Competencies, ICF, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Why We Created This Tool There is a lot of toxic rhetoric around the ACC exam. It’s so significant that lots of coaches simply don’t ever take the exam – which is crazy! The amount of time, energy and money we have poured into becoming a coach, and many of us...
by Sarah Short | Dec 15, 2025 | Coaches Supporting Coaches, ICF, The Business Of Coaching, The Coaching Revolution
I’ve spent years helping coaches build sustainable businesses. That’s what people know me for, so when I released an ACC exam prep tool, more than one person asked what I was doing. It’s a fair question, so here’s the answer. Since I started The...
by Sarah Short | Nov 17, 2025 | Coaching Client Acquisition, Coaching Credential, Credibility, Marketing For Coaches, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
How do we build credibility with potential clients? It’s not in the way we think we do. We think we need more qualifications. That another certification, another credential, another set of letters after our name is the answer. We invest thousands of pounds and...
by Sarah Short | Nov 17, 2025 | Coaching Client Acquisition, Digital marketing, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We see other coaches posting on LinkedIn and we shudder. The humble-bragging about qualifications, the ‘I’m so humbled by this feedback’ posts, and the oversharing of deeply personal struggles. It makes us uncomfortable just reading it, and the...
by Sarah Short | Nov 17, 2025 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Some difficulties in building a coaching business are temporary. Others are permanent. Most coaches can’t tell the difference, and that confusion costs them their businesses. The Temporary Difficulties We Avoid Learning how to market a coaching business properly...
by Sarah Short | Nov 17, 2025 | Business Development, Coaching, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
We walked out of our coaching qualification feeling ready. We’d learned the models, practiced the techniques, logged our hours, and passed our assessments. We were on our way to being credentialed coaches, and we thought we had everything we needed to start...
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