by Sarah Short | Jan 7, 2026 | AI, Business Development, Business Technology, Business Tools, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I saw a post from someone on Facebook recently that announced she was deleting ChatGPT from her phone, declaring 2026 the year to honour that which is made by human hands. The post attracted lots of comments from others celebrating their own rejection of AI tools....
by Sarah Short | Jan 7, 2026 | Business Development, Coaches Supporting Coaches, Coaching Client Acquisition, How To Get Coaching Clients, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When we’re struggling to find clients, we turn to the people who seem like they should have answers – our reciprocal coaching partners, our tutors from coach training and our fellow coaches. We have conversations that start enthusiastically and eventually...
by Sarah Short | Jan 7, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I run an International Coach Federation Special Interest Group for the UK chapter of the ICF called Marketing For Coaches. I’m often told by coaches who attend that they know they must be authentic in their marketing. When I scratch the surface of this belief,...
by Sarah Short | Jan 7, 2026 | AI, Digital marketing, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We think we can type ‘give me an ideal client for my coaching business’ or ‘give me a target audience for my coaching business’ into ChatGPT or Claude, and whatever it produces will be both valid and viable. We think AI can solve our marketing...
by Sarah Short | Jan 7, 2026 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
If you ask coaches why we coach, or why we want to coach, the idea of having a positive impact on the world will always appear in one guise or another. It’s fundamental to who we are and why we do this work. Coaching itself has a positive impact on clients, and...
by Sarah Short | Jan 6, 2026 | Coaching Credential, Core Competencies, ICF, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Core CCEUs are valuable. Resource Development CCEUs are easy to get, not as prestigious, almost throwaway. You can get them for just reading a book, after all. This attitude, which flows directly from how the ICF categorises continuing education is quietly...
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