by Sarah Short | Jan 19, 2025 | Business Opportunity, Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I ran my Nail Your Niche Challenge last week – it was the biggest challenge I’ve ever run in terms of participants and from my perspective it was great! I sent out a comprehensive feedback form to see what the participants thought, and this article is drawing...
by Sarah Short | Oct 28, 2024 | Business Technology, Business Tools, Coaching, Coaching Client Acquisition, Marketing For Coaches, Marketing Tools, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I have had to summon serious courage to write this article because I suspect what I say will be incredibly unpopular and controversial. It’s an important question that needs considering: Will Coaches Survive The Technology Revolution? There has been much talk...
by Sarah Short | Oct 17, 2024 | Business Development, Business Tools, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I want to ask for your forgiveness for telling a small untruth. The truth is that I didn’t ask ChatGPT anything because I don’t use ChatGPT. However, I do use Claude, a lesser-known ‘cousin’ of ChatGPT. If the title of this article had been...
by Sarah Short | Sep 29, 2024 | Business Development, Coaching Client Acquisition, Coaching Supervision, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve been talking with several coach supervisors recently. Many (most?) of them have a similar issue with a question that is asked regularly in supervision. The question is this – how do I find coaching clients? There seem to be a few issues about this...
by Sarah Short | Sep 25, 2024 | Business Development, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
In the end, when building a coaching business it comes down to this – how badly do you want to coach for a living? Even though the highest percentage of self-employed people in the UK was 15.3% (in pre-pandemic 2019), and that number fell to 12.9% in 2022...
by Sarah Short | Aug 31, 2024 | Business Development, Challenge for Coaches, Ethics, ICF, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I saw a fantastic question about ethical marketing and had to expand on it… How is it possible to describe the benefits of coaching without having an agenda of your own? There’s an ICF group that I belong to and someone asked this question (I’m...
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