by Sarah Short | Sep 5, 2025 | How To Get Coaching Clients, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A coach (let’s call her Lisa) recently told me that her potential clients didn’t have a problem that needed resolving. They’re just very interested in personal development, she explained, they want to spend time and money developing themselves. Lisa was...
by Sarah Short | Sep 5, 2025 | Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a pervasive belief among coaches that we just need our first client or two, and then the rest will come by referral. This myth is stubborn and persists among many (most?) coaches, from those with little corporate experience to those who have held very...
by Sarah Short | Sep 5, 2025 | Business Development, How To Get Coaching Clients, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
by Sarah Short | Aug 20, 2025 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve watched hundreds of coaches attempt to find their niche over the past eight years. Most get it spectacularly wrong, and they don’t even realise it. For example, last week, a coach told me her niche was women in transition. She’d spent months...
by Sarah Short | Jul 5, 2025 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve said it before, and no doubt I’ll say it again – no matter how much we want it to be, wish it was true, or feel angry that it’s not – our coaching skills are not client acquisition tools, they’re delivery tools. It makes no difference how many...
by Sarah Short | Mar 31, 2025 | Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When I’m delivering my Nail Your Niche challenge, one of the most common objections I hear from coaches is that coaching is about the person, not their job title, or that they can coach anyone, so why would they need to know this information? And they’re absolutely...
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