by Sarah Short | Aug 27, 2022 | Business Development, Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution
It’s not the best coach who will succeed in building a financially viable coaching business, it’s the best marketer. I understand that this is an unpopular and unpalatable truth, but it is the truth. Let me explain? There’s never a shortage of really...
by Sarah Short | Aug 18, 2022 | Business Development, Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution
Marketing Skills Marketing isn’t a nice to have or an add-on skill for coaches who want to have their own businesses, it’s an essential skill. It’s as essential in fact, as your coaching skills. I was chatting to a coach recently who was explaining...
by Sarah Short | May 10, 2022 | Business Development, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Niching… No matter how often I write about or talk about niching – coaches struggle with the concept. To most coaches, the idea of niching is about excluding people and coaching is very inclusive, so it makes sense therefore not to niche, doesn’t it?...
by Sarah Short | Apr 12, 2022 | Brand New Coaches, Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Niching, The Coaching Revolution
One of the massive benefits of niching and understanding who your audience (your niche) is for your coaching is that when you know, you can speak to them in their own language. Whose Language? Coaches speak coach-speak, it’s our mother tongue. Coach-speak is the...
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