by Sarah Short | Jan 8, 2026 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I have a small dog named Bo. I want to take him with me to Europe in February, and to do so he needs a rabies jab and some paperwork. Our usual vet at Vets4Pets in Brook Lane doesn’t offer that service, so they referred me to the Caldy branch of Vets4Pets to get...
by Sarah Short | Jan 8, 2026 | Digital marketing, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When I invite coaches to join the Nail Your Niche Challenge, a common response is “I already have my niche.” They tell me they’re going to focus on overwhelm and anxiety, or burnout recovery, or mid-life women in transition. They’ve identified...
by Sarah Short | Jan 6, 2026 | Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We think “I already know my niche. I’m a executive coach!” (or health coach, or mindset coach – I could go on). We’ve decided what kind of coaching we do, so we’ve niched, haven’t we? No, because those aren’t niches,...
by Sarah Short | Dec 15, 2025 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It feels logical, doesn’t it? The more people who know about our coaching businesses, the more clients we’ll get. Casting our nets wide, reaching as many people as possible, keeping all doors open. It’s common sense. Except it’s completely...
by Sarah Short | Dec 15, 2025 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We’ve been told to be visible and authentic on LinkedIn, and it’s occasionally suggested that demonstrating a bit of vulnerability is in order. So we post regularly, sharing our thoughts on the coaching process, talking about our journey, and often...
by Sarah Short | Sep 26, 2025 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I belong to lots of coaching groups on both Facebook and LinkedIn. In one of these groups, a coach commented that they don’t believe a niche is a choice. They insisted it’s like a plant that grows and evolves, revealing itself when it’s ready. I love...
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