by Sarah Short | Sep 5, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Nobody cares about your story. They don’t care about mine either. The truth is that what people care about is themselves. That might sound harsh, but it’s a truth that could save your coaching business. Coaches are repeatedly told that sharing their...
by Sarah Short | Sep 5, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The first step to finding coaching clients isn’t creating a website, printing business cards, or writing your first LinkedIn post. It isn’t networking, offering free sessions, or hoping referrals will materialise. The first step is choosing your focus. All...
by Sarah Short | Sep 5, 2025 | Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a pervasive belief among coaches that we just need our first client or two, and then the rest will come by referral. This myth is stubborn and persists among many (most?) coaches, from those with little corporate experience to those who have held very...
by Sarah Short | Sep 5, 2025 | Business Development, How To Get Coaching Clients, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
by Sarah Short | Aug 28, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Many coaches shy away from the idea of sales and marketing, because they think of them as a necessary evil rather than an integral part of their service. This reluctance often stems from a misconception that these activities are manipulative or detract from the...
by Sarah Short | Aug 10, 2025 | Business Development, Challenge for Coaches, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Let me start by saying, I think coaching is a superpower. If you saw the title of my article and felt furious, know this: this article isn’t me knocking the coaching profession. However… Thomas Leonard chose the title ‘life coach’ to describe...
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