by Sarah Short | Dec 15, 2025 | Digital marketing, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We sit down to write a LinkedIn post and stare at the blank screen. We know we should be posting regularly, that we need to be visible, that content is important for our coaching business – but we have absolutely no idea what to say. So we write about coaching....
by Sarah Short | Dec 15, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We don’t even call them sales conversations. We use euphemisms like ‘discovery call’ or ‘strategy session’ or ‘chemistry call’ because the word ‘sales’ makes us deeply uncomfortable. In these calls, we give away an...
by Sarah Short | Nov 17, 2025 | Coaching Client Acquisition, Digital marketing, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We see other coaches posting on LinkedIn and we shudder. The humble-bragging about qualifications, the ‘I’m so humbled by this feedback’ posts, and the oversharing of deeply personal struggles. It makes us uncomfortable just reading it, and the...
by Sarah Short | Nov 17, 2025 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Some difficulties in building a coaching business are temporary. Others are permanent. Most coaches can’t tell the difference, and that confusion costs them their businesses. The Temporary Difficulties We Avoid Learning how to market a coaching business properly...
by Sarah Short | Nov 17, 2025 | Business Development, Coaching, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
We walked out of our coaching qualification feeling ready. We’d learned the models, practiced the techniques, logged our hours, and passed our assessments. We were on our way to being credentialed coaches, and we thought we had everything we needed to start...
by Sarah Short | Nov 17, 2025 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We qualified as coaches. Most of us are good at it, we love the work, but the clients just aren’t coming and we can’t work out what we’re doing wrong. Meanwhile, some of our training cohort seem to be doing absolutely fine. They landed clients within...
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