Client Acquisition: Are Coaches Being Gaslighted?

Client Acquisition: Are Coaches Being Gaslighted?

by | Nov 20, 2023 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

Are coaches being gaslighted when it comes to client acquisition? I think we are. A very odd thing happens to coaches once they’ve qualified. It’s something I can only describe as gaslighting. Coach Client Acquisition: Are Coaches Being Gaslighted? Let me...
Why Environment Matters To Client Acquisition

Why Environment Matters To Client Acquisition

by | Nov 12, 2023 | Business Development, Coaching Client Acquisition, Community, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

Coaches who seem to stick to good habits with ease are often benefitting from an environment that makes those behaviours easier. Coaches who struggle to succeed could be fighting an uphill battle against their environment. What often looks like a lack of willpower is...
Values and Emotions Are Not A Coaching Business Niche

Values and Emotions Are Not A Coaching Business Niche

by | Nov 5, 2023 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

I’ve been having a conversation about where different coaches focus their marketing efforts. I have discovered a misunderstanding about what makes a good niche. I have an engaged Facebook group. It’s called Build A Coaching Business (I use the Ronseal...
Confirmation Bias Is Killing Your Coaching Business

Confirmation Bias Is Killing Your Coaching Business

by | Oct 27, 2023 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

What if, as a profession, our beliefs around marketing are wrong? This blog is all about confirmation bias and marketing for coaches. Historically, the perceived wisdom around building a coaching business has been that to grow a business, you need to have meaningful...
From Coach To Well-Paid Professional (Part 3)

From Coach To Well-Paid Professional (Part 3)

by | Sep 6, 2023 | Coaches Supporting Coaches, Coaching, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, The Business Of Coaching, The Coaching Revolution

There’s so much misunderstanding about what marketing is. I’m writing a series of articles to show you what good marketing looks like. I’ll highlight a coaching professional who is marketing well in each article. This is the third in a series of articles I’m writing...