by Sarah Short | Feb 25, 2026 | Business Development, Coaching Credential, Core Competencies, Credibility, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
There’s a belief in our profession that goes something like this – once I reach a certain milestone, clients will start coming. The milestone might be 75 coaching hours, or ACC, or PCC, but the belief is the same. We invest our time, money and energy into...
by Sarah Short | Feb 25, 2026 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Marketing Language, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
At some point during or after our coach training, most of us received some version of this advice: be visible and share your story because that’s how clients will find you. It sounds reasonable, even inspiring. The problem is that it’s useless advice, and...
by Sarah Short | Feb 24, 2026 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Some coaches genuinely believe that low pricing is noble, that keeping coaching accessible is more important than making a good living. There’s a conversation to be had with those coaches, but that’s not the purpose of this article. Many of us who...
by Sarah Short | Jan 16, 2026 | Corporate Coaching, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
We email HR and L&D departments with our CVs, our qualifications, and an ‘introducing me’ type pitch. Some of us have been told this is the right approach by our coach training establishments, so we send dozens or even hundreds of these emails hoping...
by Sarah Short | Jan 8, 2026 | Coaching, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
There’s a weird thing that goes on in our profession. We feel that coaching somehow transcends other professions, that what we do is special, and that it shouldn’t be sullied with thoughts of client acquisition or money. We identify as coaches, and that...
by Sarah Short | Jan 7, 2026 | Business Development, Coaches Supporting Coaches, Coaching Client Acquisition, How To Get Coaching Clients, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When we’re struggling to find clients, we turn to the people who seem like they should have answers – our reciprocal coaching partners, our tutors from coach training and our fellow coaches. We have conversations that start enthusiastically and eventually...
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