The Weaponisation of ‘Soul-Led’ Marketing Training

The Weaponisation of ‘Soul-Led’ Marketing Training

Terms like soul-led and heart-centred are used by marketing trainers targeting coaches. Far from being harmless spiritual language, these terms are deliberately wielded to exploit coaches who believe marketing is inherently unethical. The coaching profession labours...
Coach Supervisors – How Do You Handle This Question?

Coach Supervisors – How Do You Handle This Question?

I’ve been talking with several coach supervisors recently. Many (most?) of them have a similar issue with a question that is asked regularly in supervision. The question is this – how do I find coaching clients? There seem to be a few issues about this...
Don’t Rely On Referrals!

Don’t Rely On Referrals!

“Don’t Rely On Referrals!” – Did This Title Make You Angry? Ok, I know that some of you have landed here, incandescent with rage because you absolutely do rely on referrals and you think others can too. If I’m talking to you, I know that...
Why Not You? Why Not Now?

Why Not You? Why Not Now?

There’s never a good time, is there? 🤔 There’s always the busy-busy to be getting on with, so now is just not the right time. 🤔 It’s back to school in September, then before you know it – Christmas preparations, parties, Nativity plays at...
How Do I Get Coaching Clients?

How Do I Get Coaching Clients?

I belong to a Facebook group that’s full of coaches of all kinds. Many (most?) of them are not our kind of coaches, but some are. The members of this group write many different kinds of posts, some of which ask questions about coaching techniques and others...
Is Social Media Essential For Coaches?

Is Social Media Essential For Coaches?

I regularly hear people saying to coaches that there’s ‘no need to be on social media’, and that ‘marketing can be done in 15 minutes a day’. Let me say right here, I think that these statements are disingenuous. They are disingenuous...