Who Are You Becoming?

Who Are You Becoming?

by | Jan 8, 2026 | Coaching, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need

There’s a weird thing that goes on in our profession. We feel that coaching somehow transcends other professions, that what we do is special, and that it shouldn’t be sullied with thoughts of client acquisition or money. We identify as coaches, and that...
Your Coaching Peers Are as Lost as You Are

Your Coaching Peers Are as Lost as You Are

by | Jan 7, 2026 | Business Development, Coaches Supporting Coaches, Coaching Client Acquisition, How To Get Coaching Clients, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

When we’re struggling to find clients, we turn to the people who seem like they should have answers – our reciprocal coaching partners, our tutors from coach training and our fellow coaches. We have conversations that start enthusiastically and eventually...
Your Training Made You a Great Coach, Not a Business Owner

Your Training Made You a Great Coach, Not a Business Owner

by | Nov 17, 2025 | Business Development, Coaching, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution

We walked out of our coaching qualification feeling ready. We’d learned the models, practiced the techniques, logged our hours, and passed our assessments. We were on our way to being credentialed coaches, and we thought we had everything we needed to start...
Let’s Talk About Monetisable Credibility

Let’s Talk About Monetisable Credibility

by | Nov 17, 2025 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

We qualified as coaches. Most of us are good at it, we love the work, but the clients just aren’t coming and we can’t work out what we’re doing wrong. Meanwhile, some of our training cohort seem to be doing absolutely fine. They landed clients within...
From Qualified Coach to Well-Paid Professional

From Qualified Coach to Well-Paid Professional

by | Nov 8, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

Four out of five coaches’ businesses will fail, and it’s got nothing to do with their coaching ability. We can hold every qualification going, be absolutely brilliant in a coaching conversation, and transform lives when we get the chance. None of it matters if...