by Sarah Short | Jan 29, 2025 | Elevate, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Public Sector Background, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
If you’re a qualified coach with a UK public sector background, you might already know that securing work in this space comes with its own set of challenges. Procurement processes, tendering systems, and stakeholder concerns can feel like a minefield. It’s not about...
by Sarah Short | Jan 29, 2025 | Coaching, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
As you may be aware, I run a free challenge several times a year. This year, this question was asked more than once, particularly by coaches who want to work with those who are employed by the NHS. Apparently, some employees of the NHS have access to free coaching...
by Sarah Short | Jan 19, 2025 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
“My integrity goes beyond marketing I’m afraid” A coach just said this to me in a DM, and I’m blown away. We were conversing because he had asked me about a judgement he perceived in something I said in a comment on a coach’s post. There was no judgment. It was simply...
by Sarah Short | Jan 19, 2025 | Challenge for Coaches, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution
If you’re a coach who markets their coaching business by posting inspirational quotes, or ‘humble brags’ about success, may I invite you to rethink your strategy? (And for the record, inspirational quotes and humble bragging isn’t marketing, it’s posting...
by Sarah Short | Nov 28, 2024 | Business Development, Coach Mindset, Core Values, Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Terms like soul-led and heart-centred are used by marketing trainers targeting coaches. Far from being harmless spiritual language, these terms are deliberately wielded to exploit coaches who believe marketing is inherently unethical. The coaching profession labours...
by Sarah Short | Sep 29, 2024 | Business Development, Coaching Client Acquisition, Coaching Supervision, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve been talking with several coach supervisors recently. Many (most?) of them have a similar issue with a question that is asked regularly in supervision. The question is this – how do I find coaching clients? There seem to be a few issues about this...
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