From Complaints To Clients

From Complaints To Clients

I read a ‘rant alert’ post in which a coach was expressing her massive frustration about the lack of regulation in our profession. Here’s the thing… we can’t control everything that frustrates us about the coaching industry, but there is...
The Weaponisation of ‘Soul-Led’ Marketing Training

The Weaponisation of ‘Soul-Led’ Marketing Training

Terms like soul-led and heart-centred are used by marketing trainers targeting coaches. Far from being harmless spiritual language, these terms are deliberately wielded to exploit coaches who believe marketing is inherently unethical. The coaching profession labours...
But I Shouldn’t Have To Market!

But I Shouldn’t Have To Market!

When my girls were younger and taking exams, they would rage about the unfairness of it all. The oldest would flounce, shout, and tell me that exams are ridiculous and that she shouldn’t have to sit them. I told her that there was no point whinging. We live in a...
Are You A Good Coach?

Are You A Good Coach?

When we find coaching it can feel like we’ve found our ‘thing’. The thing that others seem to have but that we’ve never had – until now. The thing that lights us up inside and makes work feel like the wrong word to describe what...