Why Sharing Your Story to Build Rapport Isn’t the Marketing Tool You Hope It Is

Why Sharing Your Story to Build Rapport Isn’t the Marketing Tool You Hope It Is

Nobody cares about your story. They don’t care about mine either. The truth is that what people care about is themselves. That might sound harsh, but it’s a truth that could save your coaching business. Coaches are repeatedly told that sharing their...
Professional Development Versus Business Development

Professional Development Versus Business Development

Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
Well-Meaning Advice Destroys Coaching Businesses

Well-Meaning Advice Destroys Coaching Businesses

I’ve said it before, and no doubt I’ll say it again – no matter how much we want it to be, wish it was true, or feel angry that it’s not – our coaching skills are not client acquisition tools, they’re delivery tools. It makes no difference how many...