by Sarah Short | Feb 24, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaches are a huge market, and we’re notoriously poor at finding clients. This makes us a target, and there are charlatans who have noticed. I get between 15 and 20 people every week who oil themselves up and slide, uninvited, into my DMs offering to find me...
by Sarah Short | Jan 8, 2026 | ACC Exam, Business Development, Business Tools, Coaches Supporting Coaches, Exam Prep, Exam Prep Tool, ICF, ICF Exam, The Business Of Coaching, The Coaching Revolution
Free Trial Of ACC Exam Prep Tool for Coach Trainers, Supervisors and Mentor Coaches There’s a lot of unhelpful, and occasionally toxic rhetoric around the ACC exam, and it stops some coaches from ever taking the exam, and we at The Coaching Revolution think that’s a...
by Sarah Short | Jan 8, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We think that if we hang out with other coaches and pay for the right to do so, that this is where clients will come to find us. We join coaching directories believing this will be our client acquisition solution. We pay hundreds or even thousands of pounds for a...
by Sarah Short | Jan 7, 2026 | AI, Business Development, Business Technology, Business Tools, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I saw a post from someone on Facebook recently that announced she was deleting ChatGPT from her phone, declaring 2026 the year to honour that which is made by human hands. The post attracted lots of comments from others celebrating their own rejection of AI tools....
by Sarah Short | Jan 7, 2026 | Business Development, Coaches Supporting Coaches, Coaching Client Acquisition, How To Get Coaching Clients, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When we’re struggling to find clients, we turn to the people who seem like they should have answers – our reciprocal coaching partners, our tutors from coach training and our fellow coaches. We have conversations that start enthusiastically and eventually...
by Sarah Short | Jan 7, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I run an International Coach Federation Special Interest Group for the UK chapter of the ICF called Marketing For Coaches. I’m often told by coaches who attend that they know they must be authentic in their marketing. When I scratch the surface of this belief,...
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