by Sarah Short | Sep 5, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Nobody cares about your story. They don’t care about mine either. The truth is that what people care about is themselves. That might sound harsh, but it’s a truth that could save your coaching business. Coaches are repeatedly told that sharing their...
by Sarah Short | Sep 5, 2025 | Business Development, How To Get Coaching Clients, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
by Sarah Short | Aug 20, 2025 | Business Development, Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Or – Why Intelligence Can Be The Biggest Obstacle! Coaches are highly intelligent on the whole. I mean, I’ve never met a thick coach. After years of running The Coaching Revolution, I’ve encountered a peculiar challenge that occurs over and over again. It...
by Sarah Short | Aug 10, 2025 | Business Development, Challenge for Coaches, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Let me start by saying, I think coaching is a superpower. If you saw the title of my article and felt furious, know this: this article isn’t me knocking the coaching profession. However… Thomas Leonard chose the title ‘life coach’ to describe...
by Sarah Short | Jul 25, 2025 | Business Development, How To Sell Coaching, Marketing For Coaches, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
As Simon Sinek famously said, start with why. Why The Coaching Revolution Exists As The Coaching Revolution approaches its eighth anniversary, I’m reminded to think about our why. Three of us started The Coaching Revolution because we believed in the power of...
by Sarah Short | Jul 5, 2025 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve said it before, and no doubt I’ll say it again – no matter how much we want it to be, wish it was true, or feel angry that it’s not – our coaching skills are not client acquisition tools, they’re delivery tools. It makes no difference how many...
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