by Sarah Short | Mar 23, 2026 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
The advice is familiar. Be visible, be consistent, share your expertise, build your personal brand. Show up on LinkedIn, network, offer value, and the clients will come. This is solid, well-intentioned marketing advice, and for most professional services it works. The...
by Sarah Short | Mar 22, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
We wouldn’t expect a brilliant architect to automatically know how to win contracts, or assume that an outstanding surgeon can also run a profitable private clinic, or that an award-winning chef can manage a restaurant’s finances. In every other...
by Sarah Short | Mar 21, 2026 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The maths is simple. As associate coaches we coach a client for an hour, the client pays, say, £300. We receive £120, or £140 if we’re lucky, and the organisation takes the rest. Some of us have been doing this for years, we’re good at it, and at some...
by Sarah Short | Mar 21, 2026 | Coaching, Coaching Client Acquisition, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
There’s a view that circulates in coaching circles, delivered with great sincerity by experienced coaches who genuinely want to help those coming up behind them, and it this – that to be a great coach, you need to fully embody the identity of coach. To...
by Sarah Short | Mar 11, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Most of us finish our coach training on a pathway to a credential, with a genuine belief in what coaching can do for people, and very little idea of what comes next. Some of us know from before we graduate that finding clients is going to be a challenge. Others expect...
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