by Sarah Short | Jul 5, 2025 | AI, Business Technology, Business Tools, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a new wave of AI-powered tools promising to help coaches “build their Ideal Client Avatar” in minutes. They’re often created by people who have no Ideal Client Avatar (ICA) of their own and no fundamental understanding of what goes into building one. To my...
by Sarah Short | Jul 5, 2025 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve said it before, and no doubt I’ll say it again – no matter how much we want it to be, wish it was true, or feel angry that it’s not – our coaching skills are not client acquisition tools, they’re delivery tools. It makes no difference how many...
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