by Sarah Short | Mar 2, 2026 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most of us, when we qualified as coaches, have no idea how to find paying clients. So we go looking for help, and we can find plenty of people offering to teach us how to market a coaching business. The problem is that many of those people have only ever marketed one...
by Sarah Short | Sep 5, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a persistent myth amongst our professional community that sales conversations are uncomfortable, pushy affairs in which you convince reluctant prospects to work with you. This myth exists because most coaches approach client acquisition backwards. Coach...
by Sarah Short | Oct 3, 2023 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I see people saying they teach marketing to ‘coaches, consultants and therapists’ or something similar. Here’s the thing – they’re usually not talking about us. The kind of coaches that this type of marketing helps are the kind of coaches...
by Sarah Short | Jan 7, 2022 | Brand New Coaches, Coaching Credential, Marketing For Coaches, The Coaching Revolution
Hearing lots of chatter amongst groups of coaches and my ears always prick up when it comes to marketing chatter. The most recent to reach my ears was something that was said by a coach who had attended one of my workshops around why coaches need a niche and how to...
by Sarah Short | Nov 17, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
Someone recently told me that they were crap at marketing. I was fascinated by this belief, so I asked ‘how do you know?’ ‘Because nothing I do works’ she said. ‘What have you been doing?’ I asked. ‘I had a website built,...
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