by Sarah Short | Dec 19, 2022 | Business Planning, How To Sell Coaching, Marketing For Coaches, Pricing, The Business Of Coaching, The Coaching Revolution
Pricing can be a massive mind monkey for coaches. In this article I talk about the 4 most common problems coaches have with pricing. I also explain why it’s far better to be transparent about your pricing than coy. There’s a gorgeous dress shop in Turin....
by Sarah Short | Nov 30, 2022 | Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
How to create a marketing plan and learn to market properly… Good Marketing Isn’t Intuitive It’s also not about you. ‘Humble bragging’ about your latest award, or how beautifully your team coaching sessions went, or what amazing results...
by Sarah Short | Nov 26, 2022 | How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
What Most Coaches Think Most coaches think marketing is all about telling everyone about the coaching process, about what a great coach they are, about how they hold space for their overwhelmed clients to discover their authentic selves. Coaches think marketing is...
by Sarah Short | Nov 15, 2022 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s an odd perception amongst the coaching profession that a coach themselves is a niche. Specifically, in fact, that they are their own niche. There was a post in a large coaching LinkedIn Group that I belong to which asked ‘what’s your...
by Sarah Short | Oct 31, 2022 | Business Development, Coaching, Credibility, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I read a comment that Claire Pedrick MCC left on a post a week or so ago and two of the words she used have stayed with me. In fact, I’ve not been able to stop thinking about them. For the last 5 years, I have written and spoken about the difference between...
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