by Sarah Short | Mar 21, 2026 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The maths is simple. As associate coaches we coach a client for an hour, the client pays, say, £300. We receive £120, or £140 if we’re lucky, and the organisation takes the rest. Some of us have been doing this for years, we’re good at it, and at some...
by Sarah Short | Feb 25, 2026 | ACC Exam, Coaching, Coaching Credential, Core Competencies, Exam Prep, Exam Prep Tool, ICF, ICF Exam, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
When we launched the ACC Exam Prep Tool, we priced it at £10 per month + VAT. We wanted it to be accessible, and we wanted coaches to feel like the cost wasn’t a barrier to getting properly prepared for their exam. That pricing did what we needed it to do...
by Sarah Short | Feb 24, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaches are a huge market, and we’re notoriously poor at finding clients. This makes us a target, and there are charlatans who have noticed. I get between 15 and 20 people every week who oil themselves up and slide, uninvited, into my DMs offering to find me...
by Sarah Short | Feb 24, 2026 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Some coaches genuinely believe that low pricing is noble, that keeping coaching accessible is more important than making a good living. There’s a conversation to be had with those coaches, but that’s not the purpose of this article. Many of us who...
by Sarah Short | Jan 8, 2026 | ACC Exam, Business Development, Business Tools, Coaches Supporting Coaches, Exam Prep, Exam Prep Tool, ICF, ICF Exam, The Business Of Coaching, The Coaching Revolution
Free Trial Of ACC Exam Prep Tool for Coach Trainers, Supervisors and Mentor Coaches There’s a lot of unhelpful, and occasionally toxic rhetoric around the ACC exam, and it stops some coaches from ever taking the exam, and we at The Coaching Revolution think that’s a...
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