by Sarah Short | Apr 12, 2025 | Coaching Client Acquisition, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches introduce themselves with the words I’m a coach. I think that mistake is costing us dearly as a profession. It’s not that the coaching profession is broken. Coaching itself is powerful. However, the language we use to describe it is part of why many...
by Sarah Short | Mar 31, 2025 | Coach Mindset, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaching Is Not a Calling – It’s a Profession… (And It’s Time We Treated It Like One) The Status Quo For years, the coaching establishment has sold a seductive lie – that being a good coach is enough. That if you trust the process, the clients will...
by Sarah Short | Dec 8, 2024 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
The Real Cost of Building a Coaching Business (And Why It’s Not Your Fault) You’ve probably spent more than you’d like to admit trying to build your coaching business. Let’s be honest – there’s the coaching qualification (several...
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