Values and Emotions Are Not A Coaching Business Niche

Values and Emotions Are Not A Coaching Business Niche

by | Nov 5, 2023 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

I’ve been having a conversation about where different coaches focus their marketing efforts. I have discovered a misunderstanding about what makes a good niche. I have an engaged Facebook group. It’s called Build A Coaching Business (I use the Ronseal...
Having A Niche Makes Marketing Simple

Having A Niche Makes Marketing Simple

by | Oct 25, 2022 | Brand New Coaches, Business Development, Coaches Supporting Coaches, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don’t believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of...
Marketing Skills Are Essential Not An Optional Extra!

Marketing Skills Are Essential Not An Optional Extra!

by | Aug 18, 2022 | Business Development, Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution

Marketing Skills Marketing isn’t a nice to have or an add-on skill for coaches who want to have their own businesses, it’s an essential skill. It’s as essential in fact, as your coaching skills. I was chatting to a coach recently who was explaining...