by Sarah Short | Jul 30, 2021 | Brand New Coaches, Coaching, How To Sell Coaching
The art of good marketing is understanding what your client is thinking and what they care about. Even better is to join the conversation that they are already having in their head. There is nothing creepy or sneaky about this. Understanding your client is the...
by Sarah Short | Feb 20, 2021 | Brand New Coaches, Coaching
I asked a question in our public Facebook group this week and it was this: What is your niche? The answers included things like ’40-60 year olds who want a life change’, and ‘helping women step into the life they deserve’ – neither of...
by Sarah Short | May 30, 2020 | Brand New Coaches, Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A niche should be ‘an inch wide and a mile deep’. I can’t even remember where I heard this description – it was years ago – but it was true then and it’s true now. Within that inch-wide niche lies your ideal client. Yesterday I...
by Sarah Short | Dec 7, 2018 | Business Development, Business Planning, Coaching
The Issue Today I spoke to a coach who works with ‘creatives’. She has worked with them for a number of years and invariably ends up coaching them for a very small amount of money (or none at all) because creatives are ‘notoriously short of...
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