by Sarah Short | Sep 24, 2020 | Business Planning, Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, Uncategorised
I’ve had a couple of conversations with coaches recently about their ideal client and what they worry about, that have got me thinking. Ideal Client And What They Worry About You probably know that The Coaching Revolution teaches qualified coaches (or those...
by Sarah Short | Sep 20, 2020 | Brand New Coaches, Business Development, Coaching, Marketing For Coaches, Uncategorised
One of our coaches recently set off to write a marketing message offering advice for their ideal client. They had done the ideal client work. Now they needed to create a marketing message that would speak directly to the kind of client they want to work with. (Quick...
by Sarah Short | Jul 31, 2020 | Brand New Coaches, Coaching, Community, Marketing For Coaches
Coaches are usually skilled up to the gills on the delivery side of their business. Not as skilled (and in many cases utterly unskilled) on the side of their business that looks at creating the opportunities to do that delivery though. Also known as sales and...
by Sarah Short | May 30, 2020 | Brand New Coaches, Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A niche should be ‘an inch wide and a mile deep’. I can’t even remember where I heard this description – it was years ago – but it was true then and it’s true now. Within that inch-wide niche lies your ideal client. Yesterday I...
by Sarah Short | May 1, 2020 | Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
I speak to so many coaches from a wide variety of backgrounds. From the public sector, to small private companies to huge corporations – coaches and those who want to be coaches come in many shapes and sizes. Many of them tell me that their marketing is failing....
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