by Sarah Short | May 30, 2022 | Business Development, Business Planning, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
“The truth does not change according to our ability to stomach it” Mary Flannery O’Connor I read this quote and it stopped me in my tracks. It stopped me so completely that I had to stop what I was doing to write this article. It stopped me because...
by Sarah Short | May 10, 2022 | Business Development, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Niching… No matter how often I write about or talk about niching – coaches struggle with the concept. To most coaches, the idea of niching is about excluding people and coaching is very inclusive, so it makes sense therefore not to niche, doesn’t it?...
by Sarah Short | Apr 30, 2022 | Brand New Coaches, Business Development, Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
There is a strongly held belief amongst coaches that if your coaching is good enough, your clients will find you. This belief comes from coaches being told this by some of the people who have trained them. Smart, highly experienced coaches (MCC in some cases I know...
by Sarah Short | Apr 30, 2022 | Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Coaching Is Client Focused Coaches are all about the client. We’re all about not inserting our knowledge and experience into the coaching conversation. We understand that each client is unique and that holding space for one is a different experience from holding...
by Sarah Short | Apr 12, 2022 | Brand New Coaches, Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Niching, The Coaching Revolution
One of the massive benefits of niching and understanding who your audience (your niche) is for your coaching is that when you know, you can speak to them in their own language. Whose Language? Coaches speak coach-speak, it’s our mother tongue. Coach-speak is the...
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