by Sarah Short | Oct 27, 2023 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
What if, as a profession, our beliefs around marketing are wrong? This blog is all about confirmation bias and marketing for coaches. Historically, the perceived wisdom around building a coaching business has been that to grow a business, you need to have meaningful...
by Sarah Short | Aug 28, 2023 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s so much misunderstanding about what marketing is. I’m writing a series of articles in which I show you what good marketing looks like. I’ll be highlighting a coaching professional who is marketing well. This is the second in a series of articles...
by Sarah Short | Jul 29, 2023 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We’ve all been given the same advice regarding client acquisition and that is this: Deliver great discovery sessions, make them awesome and build your client base that way. Discovery sessions – also called strategy sessions, or chemistry sessions –...
by Sarah Short | Jun 22, 2023 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
These three things are everything you need to find paying coaching clients. Get focused, get visible and get clients. Coaching Is A Complex Process Coaching is a complex process. It involves lots of agile thinking on the part of the coach, to enable clear thinking on...
by Sarah Short | Jun 15, 2023 | Brand New Coaches, Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
This is a cry I hear from coaches on a regular basis. To be fair, they don’t usually use these words, but the sentiment is spot on. Coaches feel angry and misled when they realise that being a great coach isn’t enough. But it’s not. Being great at...
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