by Sarah Short | Oct 25, 2022 | Brand New Coaches, Business Development, Coaches Supporting Coaches, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don’t believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of...
by Sarah Short | Jan 28, 2022 | Brand New Coaches, Coaching, Marketing For Coaches, The Coaching Revolution
I am running a challenge. It’s just for qualified coaches, or those who are taking a coaching qualification. The challenge will be 4 days long. 4 days, 4 tiny tasks and one enormous lightbulb moment – if you join us. What We’ll Cover In The Challenge...
by Sarah Short | May 27, 2021 | Brand New Coaches, Marketing For Coaches
I talk to lots of coaches every week. Dozens of them. What’s become very interesting and more than a little entertaining is the number of them who have said to me ‘I am Stella!’ Who Is Stella? Stella Hewittson is 42 years old and she is a coach. She...
by Sarah Short | Mar 13, 2020 | Coaching, How To Sell Coaching, Our Mentoring, The Coaching Revolution
I am used to coming across massive resistance to the idea of having an ideal client. It feels counterintuitive to be laser-focused in your marketing, and casting your net wide seems so much more sensible. However, there are huge benefits in defining your ideal client...
by Sarah Short | Sep 16, 2018 | Coaching, Marketing For Coaches
What Are You Selling, And Why Aren’t People Buying It? Coaching can lead to transformation. It empowers people, it can lead to inner freedom, it can create a feeling of spiritual connection. Coaching can do all of these things. However, it is a rare coach who...
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