by Sarah Short | Apr 12, 2026 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the things the challenge surfaces very quickly is how much coaches are...
by Sarah Short | Sep 6, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Marketing isn’t what most people think it is. It’s not advertising billboards or pushy salespeople. As Seth Godin puts it, “Marketing is the generous act of helping someone solve a problem. Their problem.” Marketing, at its core, is about...
by Sarah Short | Sep 25, 2024 | Business Development, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
In the end, when building a coaching business it comes down to this – how badly do you want to coach for a living? Even though the highest percentage of self-employed people in the UK was 15.3% (in pre-pandemic 2019), and that number fell to 12.9% in 2022...
by Sarah Short | Jun 22, 2023 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
These three things are everything you need to find paying coaching clients. Get focused, get visible and get clients. Coaching Is A Complex Process Coaching is a complex process. It involves lots of agile thinking on the part of the coach, to enable clear thinking on...
by Sarah Short | Feb 15, 2023 | Coach Mindset, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Failing to find clients for your coaching business is embarrassing to admit, yet failing to find clients who pay a professional rate for your services is a common occurrence. So many coaches finish their coaching qualification and then flounder and it’s hard to...
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