by Sarah Short | May 30, 2020 | Brand New Coaches, Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A niche should be ‘an inch wide and a mile deep’. I can’t even remember where I heard this description – it was years ago – but it was true then and it’s true now. Within that inch-wide niche lies your ideal client. Yesterday I...
by Sarah Short | May 9, 2020 | Business Development, Coaching, How To Sell Coaching, Marketing For Coaches
It’s not hard to identify a potential coaching client who could pay. There are many kinds of potential coaching clients who can afford a coach and heaven knows, most certainly need one! We can take an objective view of who those who can pay might be. If I was to...
by Sarah Short | May 1, 2020 | Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
I speak to so many coaches from a wide variety of backgrounds. From the public sector, to small private companies to huge corporations – coaches and those who want to be coaches come in many shapes and sizes. Many of them tell me that their marketing is failing....
by Sarah Short | Apr 26, 2020 | Coaching, Community, Our Mentoring, The Coaching Revolution
We humans are gregarious creatures, we like to belong. Whether we’re introvert or extrovert, are always happiest belonging to a group (the difference between introverts and extroverts is how we engage with said group). We like to belong to a group because...
by Sarah Short | Apr 3, 2020 | Business Development, Coaching, Marketing For Coaches, Our Mentoring, The Coaching Revolution
We’re more than a week into lockdown and I have found myself reflecting on what’s changed, and what I have learned about myself and others over the last couple of weeks. How can you be using ‘Lockdown’ effectively as a coach? Social Distancing...
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