by Sarah Short | Dec 15, 2025 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It feels logical, doesn’t it? The more people who know about our coaching businesses, the more clients we’ll get. Casting our nets wide, reaching as many people as possible, keeping all doors open. It’s common sense. Except it’s completely...
by Sarah Short | Sep 5, 2025 | How To Get Coaching Clients, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A coach (let’s call her Lisa) recently told me that her potential clients didn’t have a problem that needed resolving. They’re just very interested in personal development, she explained, they want to spend time and money developing themselves. Lisa was...
by Sarah Short | Aug 20, 2025 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve watched hundreds of coaches attempt to find their niche over the past eight years. Most get it spectacularly wrong, and they don’t even realise it. For example, last week, a coach told me her niche was women in transition. She’d spent months...
by Sarah Short | Mar 31, 2025 | Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When I’m delivering my Nail Your Niche challenge, one of the most common objections I hear from coaches is that coaching is about the person, not their job title, or that they can coach anyone, so why would they need to know this information? And they’re absolutely...
by Sarah Short | Sep 16, 2024 | Challenge for Coaches, Coaching Client Acquisition, Coaching Credential, ICF, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
I’m beside myself with delight! We can now award 4 x CCEUs to active participants in our Nail Your Niche Challenge (this is our free challenge that teaches client acquisition and marketing skills for professional coaches). ICF Recognition Why am I so pleased...
Recent Comments