by Sarah Short | Apr 4, 2026 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution
When I ask coaches what they think a niche is, the answers tend to cluster around two things: the type of coaching they do the topic they want to coach around. They may tell me that their niche is life coaching, career coaching or executive coaching – I could go...
by Sarah Short | Apr 3, 2026 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
One of the things that strikes me most consistently, across every conversation I have with coaches who are struggling to find clients, is how many of us arrive with a firm view of how marketing works – and how rarely that view is correct. This is not a...
by Sarah Short | Mar 31, 2026 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most consistent things I observe across every challenge, regardless of...
by Sarah Short | Mar 29, 2026 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the things that strikes me at the start of every challenge is how many...
by Sarah Short | Mar 28, 2026 | Business Development, Marketing For Coaches, Niching, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. For clarity, niche and target audience are synonymous. One of the things I hear...
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