by Sarah Short | Apr 7, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
I run the Nail Your Niche challenge three times a year. Before every challenge, I spend time thinking about the people who are going to show up, and what it took for them to register, because registering for something like this requires an admission, however private,...
by Sarah Short | Apr 1, 2026 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the moments that consistently produces the strongest reaction – a...
by Sarah Short | Mar 11, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Most of us finish our coach training on a pathway to a credential, with a genuine belief in what coaching can do for people, and very little idea of what comes next. Some of us know from before we graduate that finding clients is going to be a challenge. Others expect...
by Sarah Short | Mar 9, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
The resistance most coaches feel when told to focus our client acquisition efforts on a specific type of client with a specific type of problem is entirely understandable because it feels counterintuitive. Surely casting a wider net gives us more chances of finding...
by Sarah Short | Nov 17, 2025 | Business Development, Coaching, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
We walked out of our coaching qualification feeling ready. We’d learned the models, practiced the techniques, logged our hours, and passed our assessments. We were on our way to being credentialed coaches, and we thought we had everything we needed to start...
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