by Sarah Short | Mar 22, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
We wouldn’t expect a brilliant architect to automatically know how to win contracts, or assume that an outstanding surgeon can also run a profitable private clinic, or that an award-winning chef can manage a restaurant’s finances. In every other...
by Sarah Short | Mar 21, 2026 | Coaching, Coaching Client Acquisition, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
There’s a view that circulates in coaching circles, delivered with great sincerity by experienced coaches who genuinely want to help those coming up behind them, and it this – that to be a great coach, you need to fully embody the identity of coach. To...
by Sarah Short | Mar 11, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Most of us finish our coach training on a pathway to a credential, with a genuine belief in what coaching can do for people, and very little idea of what comes next. Some of us know from before we graduate that finding clients is going to be a challenge. Others expect...
by Sarah Short | Mar 10, 2026 | Business Development, Business Planning, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Many of us who are building coaching businesses are working hard. We’re attending networking events, posting on LinkedIn, sharing content about what coaching can do for people, and engaging with professional communities on and offline. The problem is that most...
by Sarah Short | Feb 25, 2026 | ACC Exam, Coaching, Coaching Credential, Core Competencies, Exam Prep, Exam Prep Tool, ICF, ICF Exam, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
When we launched the ACC Exam Prep Tool, we priced it at £10 per month + VAT. We wanted it to be accessible, and we wanted coaches to feel like the cost wasn’t a barrier to getting properly prepared for their exam. That pricing did what we needed it to do...
by Sarah Short | Jan 16, 2026 | Corporate Coaching, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
We email HR and L&D departments with our CVs, our qualifications, and an ‘introducing me’ type pitch. Some of us have been told this is the right approach by our coach training establishments, so we send dozens or even hundreds of these emails hoping...
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