by Sarah Short | Dec 18, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
Attraction Marketing AIDA is an opera but it is also a very useful way for me to describe something for you too! What we teach at The Coaching Revolution is attraction marketing – but I hate to call it that. The reason I hate the phrase ‘attraction...
by Sarah Short | Dec 8, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
It’s really odd, but I tend to write my best articles when I’m cross, and trust me, I’m cross! I’ve heard a few stories recently from individuals about companies that operate in the same industry as The Coaching Revolution. Ones that...
by Sarah Short | Nov 17, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
Someone recently told me that they were crap at marketing. I was fascinated by this belief, so I asked ‘how do you know?’ ‘Because nothing I do works’ she said. ‘What have you been doing?’ I asked. ‘I had a website built,...
by Sarah Short | Nov 5, 2021 | Brand New Coaches, Business Development, Marketing For Coaches, Our Mentoring, The Business Of Coaching, The Coaching Revolution
We have a hashtag at The Coaching Revolution – it’s ‘this shit works’. I wish I’d come up with it, but it wasn’t me. It was created by one of our mentees, who had spent 18 months trying to figure out how to find coaching clients and...
by Sarah Short | Aug 15, 2021 | Brand New Coaches, Our Mentoring, The Coaching Revolution
I’ve just read a book, Hooked by Nir Eyal. In it he talks about creating products that provide rewards for the user. Not just one reward in the beginning, but ongoing rewards, as usage of a particular product continues. The example I remember in particular is...
by Sarah Short | Jul 16, 2021 | Coaching, Our Mentoring, The Coaching Revolution
I have had an odd week. I’ve had one of those weeks where stuff has collided in my head to make bigger and bigger connections and finally, the light switch flipped. Oddly, it has to do with the Dalai Lama. Last week, one of my clients told me that the Dalai Lama had...
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