by Sarah Short | Jan 24, 2023 | Coaching Client Acquisition, Credibility, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Wait, what?? Client acquisition has a hierarchy? The truth is that it doesn’t, but you’d be hard pressed to know that from the chatter on the coaching grapevine. Worse yet, that chatter is supported by people within the profession who really ought to know...
by Sarah Short | Jan 17, 2023 | Business Development, Credibility, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Credibility as a coach doesn’t come from the place that most people think it comes from, because it’s not about our qualifications. Let me quickly add that I think professional accreditation for coaches is essential! At The Coaching Revolution, we only...
by Sarah Short | Jan 3, 2023 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
I recently had a conversation with a coach who told me that he hates marketing. I was curious to say the least – why does he hate it so much? This is what he said: It’s boring, time consuming, and it takes me away from doing the thing that I enjoy the most...
by Sarah Short | Dec 19, 2022 | Business Planning, How To Sell Coaching, Marketing For Coaches, Pricing, The Business Of Coaching, The Coaching Revolution
Pricing can be a massive mind monkey for coaches. In this article I talk about the 4 most common problems coaches have with pricing. I also explain why it’s far better to be transparent about your pricing than coy. There’s a gorgeous dress shop in Turin....
by Sarah Short | Nov 30, 2022 | Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
How to create a marketing plan and learn to market properly… Good Marketing Isn’t Intuitive It’s also not about you. ‘Humble bragging’ about your latest award, or how beautifully your team coaching sessions went, or what amazing results...
by Sarah Short | Nov 26, 2022 | How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
What Most Coaches Think Most coaches think marketing is all about telling everyone about the coaching process, about what a great coach they are, about how they hold space for their overwhelmed clients to discover their authentic selves. Coaches think marketing is...
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