by Sarah Short | Jan 7, 2026 | AI, Digital marketing, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We think we can type ‘give me an ideal client for my coaching business’ or ‘give me a target audience for my coaching business’ into ChatGPT or Claude, and whatever it produces will be both valid and viable. We think AI can solve our marketing...
by Sarah Short | Sep 26, 2025 | Coaching Client Acquisition, Ethics, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Something very uncomfortable came my way this morning and I’ve sat with it for a couple of hours. I decided that I’ll write this article, mostly because I want to share it with the coach in question. I received an univited DM this morning, from a coach. This is what...
by Sarah Short | Oct 28, 2024 | Business Technology, Business Tools, Coaching, Coaching Client Acquisition, Marketing For Coaches, Marketing Tools, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I have had to summon serious courage to write this article because I suspect what I say will be incredibly unpopular and controversial. It’s an important question that needs considering: Will Coaches Survive The Technology Revolution? There has been much talk...
by Sarah Short | Sep 25, 2024 | Business Development, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
In the end, when building a coaching business it comes down to this – how badly do you want to coach for a living? Even though the highest percentage of self-employed people in the UK was 15.3% (in pre-pandemic 2019), and that number fell to 12.9% in 2022...
by Sarah Short | Jul 12, 2022 | Business Development, Coaching, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Credibility As A Coach But she spluttered indignantly I have an executive coaching qualification! She didn’t have it in her hand, but if she had, she’d have probably been waving it at me. I have this difficult conversation so often. I speak to coaches who...
by Sarah Short | Jun 28, 2022 | Brand New Coaches, Business Development, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Part-Time Coaching Not everyone wants to throw caution to the wind, to give up the day job (remove the safety net is how I’ve heard it described) and go all-in – make or break – to build a coaching business. And that’s ok. It doesn’t have...
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