by Sarah Short | May 21, 2024 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the things that most coaches find most frustrating in the beginning is the idea that they might choose the wrong niche and commit themselves to a lifetime of boredom. Worse still is the worry that they’ll choose the wrong niche and condemn themselves to...
by Sarah Short | Oct 27, 2023 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
What if, as a profession, our beliefs around marketing are wrong? This blog is all about confirmation bias and marketing for coaches. Historically, the perceived wisdom around building a coaching business has been that to grow a business, you need to have meaningful...
by Sarah Short | Aug 28, 2023 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s so much misunderstanding about what marketing is. I’m writing a series of articles in which I show you what good marketing looks like. I’ll be highlighting a coaching professional who is marketing well. This is the second in a series of articles...
by Sarah Short | Aug 13, 2023 | How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
In the world of coaching, the idea of marketing elicits mixed feelings. For many of us, even the thought of self-promotion and pushing our services can be uncomfortable. It conjures images of flashy salespeople and pushy tactics. This sentiment, however, is rooted in...
by Sarah Short | Mar 20, 2023 | How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You may be aware that I speak to lots of coaches. To put ‘lots’ into context, I speak to circa 150 coaches a week. Some of the 150 are in The Coaching Revolution community, some are participants in webinars I deliver, some I speak to in sales conversations...
by Sarah Short | Nov 30, 2022 | Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
How to create a marketing plan and learn to market properly… Good Marketing Isn’t Intuitive It’s also not about you. ‘Humble bragging’ about your latest award, or how beautifully your team coaching sessions went, or what amazing results...
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