by Sarah Short | Feb 25, 2026 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Marketing Language, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
At some point during or after our coach training, most of us received some version of this advice: be visible and share your story because that’s how clients will find you. It sounds reasonable, even inspiring. The problem is that it’s useless advice, and...
by Sarah Short | Jan 7, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I run an International Coach Federation Special Interest Group for the UK chapter of the ICF called Marketing For Coaches. I’m often told by coaches who attend that they know they must be authentic in their marketing. When I scratch the surface of this belief,...
by Sarah Short | Apr 12, 2025 | Coaching Client Acquisition, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches introduce themselves with the words I’m a coach. I think that mistake is costing us dearly as a profession. It’s not that the coaching profession is broken. Coaching itself is powerful. However, the language we use to describe it is part of why many...
by Sarah Short | Mar 7, 2025 | Business Development, Coach Mindset, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I read a ‘rant alert’ post in which a coach was expressing her massive frustration about the lack of regulation in our profession. Here’s the thing… we can’t control everything that frustrates us about the coaching industry, but there is...
by Sarah Short | May 21, 2024 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the things that most coaches find most frustrating in the beginning is the idea that they might choose the wrong niche and commit themselves to a lifetime of boredom. Worse still is the worry that they’ll choose the wrong niche and condemn themselves to...
by Sarah Short | Oct 27, 2023 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
What if, as a profession, our beliefs around marketing are wrong? This blog is all about confirmation bias and marketing for coaches. Historically, the perceived wisdom around building a coaching business has been that to grow a business, you need to have meaningful...
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