by Sarah Short | Oct 21, 2018 | Business Development, Business Planning, Coaching, Community, Marketing For Coaches
Signal or Noise? The military need to be sure that every signal they send is clear and understood by the receiver. If that signal is not understood then it is nothing more than noise. The receiving party might ignore it or worse misinterpret it. Either way your...
by Sarah Short | Oct 21, 2018 | Business Development, Marketing For Coaches
Take Advice One of our mentees is a chartered accountant. She’s also a fabulous Financial Coach. Before she started her mentoring programme, she wanted to find the most cost-effective way of building her business and so she did a costs/benefits analysis and came...
by Sarah Short | Oct 7, 2018 | Business Development, Coaching, Marketing For Coaches
Coaches Don’t Like Selling It’s a thing. Coaches don’t like selling. They really don’t like even the idea of selling. Actually, to be specific, they don’t like what they think selling is. I’ve discovered something quite astonishing...
by Sarah Short | Sep 16, 2018 | Coaching, Marketing For Coaches
What Are You Selling, And Why Aren’t People Buying It? Coaching can lead to transformation. It empowers people, it can lead to inner freedom, it can create a feeling of spiritual connection. Coaching can do all of these things. However, it is a rare coach who...
by Sarah Short | Sep 16, 2018 | How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
A Surprise Discovery I spoke to a new coach recently who was telling me that she was about to start her coaching business and that her main marketing focus would be Facebook ads. When I asked her why, she said that she was using them as her ‘lead generation...
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