by Sarah Short | Jan 16, 2026 | AI, Digital marketing, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
I’ve seen coaches refer to content they see on LinkedIn as AI slop, which feels from my perspective both judgemental and unfair. The output from AI never arrives ready to share, but not everyone knows that, and some (think dylexic or other neurodivergent) have...
by Sarah Short | Jan 16, 2026 | Digital marketing, How To Sell Coaching, Marketing Tools, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We believe that ‘proper’ businesses have websites, that having one is required and essential for building a coaching practice. We spend weeks or months planning it, can spend thousands of pounds building it, and countless hours perfecting the copy about...
by Sarah Short | Jan 8, 2026 | Digital marketing, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When I invite coaches to join the Nail Your Niche Challenge, a common response is “I already have my niche.” They tell me they’re going to focus on overwhelm and anxiety, or burnout recovery, or mid-life women in transition. They’ve identified...
by Sarah Short | Jan 7, 2026 | AI, Digital marketing, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We think we can type ‘give me an ideal client for my coaching business’ or ‘give me a target audience for my coaching business’ into ChatGPT or Claude, and whatever it produces will be both valid and viable. We think AI can solve our marketing...
by Sarah Short | Dec 16, 2025 | Digital marketing, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
We hear phrases like ‘shadow banned’ and start to wonder if something nefarious is being done to us by the algorithm. We notice our impressions drop and conclude that LinkedIn is stopping us from succeeding. Some of us have even said out loud “the...
by Sarah Short | Dec 15, 2025 | Digital marketing, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We sit down to write a LinkedIn post and stare at the blank screen. We know we should be posting regularly, that we need to be visible, that content is important for our coaching business – but we have absolutely no idea what to say. So we write about coaching....
Recent Comments