Why Do I Need To Know My Potential Client’s Job Title?

Why Do I Need To Know My Potential Client’s Job Title?

by | Mar 31, 2025 | Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

When I’m delivering my Nail Your Niche challenge, one of the most common objections I hear from coaches is that coaching is about the person, not their job title, or that they can coach anyone, so why would they need to know this information? And they’re absolutely...
The Myth of the High-Ticket Client

The Myth of the High-Ticket Client

by | Mar 13, 2025 | Challenge for Coaches, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

The phrase high-ticket client is one of those vague, feel-good marketing buzzwords that has wormed its way into the coaching industry. It’s used liberally by those who want to sell to coaches, promising them a shortcut to riches with clients who are supposedly ready...
The Jury’s Back On The Value Of My Challenge

The Jury’s Back On The Value Of My Challenge

by | Jan 19, 2025 | Business Opportunity, Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution

I ran my Nail Your Niche Challenge last week – it was the biggest challenge I’ve ever run in terms of participants and from my perspective it was great! I sent out a comprehensive feedback form to see what the participants thought, and this article is drawing...
How To Build a Coaching Business

How To Build a Coaching Business

by | Jan 19, 2025 | Challenge for Coaches, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution

If you’re a coach who markets their coaching business by posting inspirational quotes, or ‘humble brags’ about success, may I invite you to rethink your strategy? (And for the record, inspirational quotes and humble bragging isn’t marketing, it’s posting...
Don’t Rely On Referrals!

Don’t Rely On Referrals!

by | Sep 16, 2024 | Business Development, Challenge for Coaches, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution

“Don’t Rely On Referrals!” – Did This Title Make You Angry? Ok, I know that some of you have landed here, incandescent with rage because you absolutely do rely on referrals and you think others can too. If I’m talking to you, I know that...