by Sarah Short | Dec 15, 2025 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We’ve been told to be visible and authentic on LinkedIn, and it’s occasionally suggested that demonstrating a bit of vulnerability is in order. So we post regularly, sharing our thoughts on the coaching process, talking about our journey, and often...
by Sarah Short | Aug 10, 2025 | Business Development, Challenge for Coaches, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Let me start by saying, I think coaching is a superpower. If you saw the title of my article and felt furious, know this: this article isn’t me knocking the coaching profession. However… Thomas Leonard chose the title ‘life coach’ to describe...
by Sarah Short | Mar 31, 2025 | Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When I’m delivering my Nail Your Niche challenge, one of the most common objections I hear from coaches is that coaching is about the person, not their job title, or that they can coach anyone, so why would they need to know this information? And they’re absolutely...
by Sarah Short | Mar 13, 2025 | Challenge for Coaches, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The phrase high-ticket client is one of those vague, feel-good marketing buzzwords that has wormed its way into the coaching industry. It’s used liberally by those who want to sell to coaches, promising them a shortcut to riches with clients who are supposedly ready...
by Sarah Short | Jan 19, 2025 | Business Opportunity, Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I ran my Nail Your Niche Challenge last week – it was the biggest challenge I’ve ever run in terms of participants and from my perspective it was great! I sent out a comprehensive feedback form to see what the participants thought, and this article is drawing...
by Sarah Short | Jan 19, 2025 | Challenge for Coaches, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution
If you’re a coach who markets their coaching business by posting inspirational quotes, or ‘humble brags’ about success, may I invite you to rethink your strategy? (And for the record, inspirational quotes and humble bragging isn’t marketing, it’s posting...
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