by Sarah Short | Jan 7, 2026 | AI, Business Development, Business Technology, Business Tools, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I saw a post from someone on Facebook recently that announced she was deleting ChatGPT from her phone, declaring 2026 the year to honour that which is made by human hands. The post attracted lots of comments from others celebrating their own rejection of AI tools....
by Sarah Short | Jul 25, 2025 | AI, Business Technology, Business Tools, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The Elephant In The Room: Why AI Can’t Create Your Marketing Collateral For You There’s an uncomfortable truth coaches need to hear – AI can’t create your marketing collateral for you. Yes, I know it can churn out LinkedIn posts, build client avatars, write...
by Sarah Short | Jul 5, 2025 | AI, Business Technology, Business Tools, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a new wave of AI-powered tools promising to help coaches “build their Ideal Client Avatar” in minutes. They’re often created by people who have no Ideal Client Avatar (ICA) of their own and no fundamental understanding of what goes into building one. To my...
by Sarah Short | Jun 23, 2025 | AI, Business Technology, Business Tools, Coaching, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It’s Time to Build Your Own Client Base A new study published in Coaching: An International Journal of Theory, Research and Practice called ‘Getting better all the time’: using professional human coach competencies to evaluate the quality of AI coaching agent...
by Sarah Short | Oct 28, 2024 | Business Technology, Business Tools, Coaching, Coaching Client Acquisition, Marketing For Coaches, Marketing Tools, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I have had to summon serious courage to write this article because I suspect what I say will be incredibly unpopular and controversial. It’s an important question that needs considering: Will Coaches Survive The Technology Revolution? There has been much talk...
Recent Comments