by Sarah Short | Jul 25, 2025 | AI, Business Technology, Business Tools, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The Elephant In The Room: Why AI Can’t Create Your Marketing Collateral For You There’s an uncomfortable truth coaches need to hear – AI can’t create your marketing collateral for you. Yes, I know it can churn out LinkedIn posts, build client avatars, write...
by Sarah Short | Jul 5, 2025 | AI, Business Technology, Business Tools, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a new wave of AI-powered tools promising to help coaches “build their Ideal Client Avatar” in minutes. They’re often created by people who have no Ideal Client Avatar (ICA) of their own and no fundamental understanding of what goes into building one. To my...
by Sarah Short | Jun 23, 2025 | AI, Business Technology, Business Tools, Coaching, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It’s Time to Build Your Own Client Base A new study published in Coaching: An International Journal of Theory, Research and Practice called ‘Getting better all the time’: using professional human coach competencies to evaluate the quality of AI coaching agent...
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