by Sarah Short | Jun 13, 2022 | Core Values, Ethics, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
As professional coaches, we have a code of ethics. Whether we’re ICF, EMCC or AC trained (or any of the myriad of other professional qualifications) the ethics part of our coaching really matters. It matters to us and to our clients. Ethics of Marketing...
by Sarah Short | Jun 7, 2022 | Brand New Coaches, Business Development, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You’ve had the idea of starting a coaching business on your mind for a while. It goes around and around in your head, but you’re not really sure where to start. I thought I’d help you by telling you three things you need to have in place and a few...
by Sarah Short | May 30, 2022 | Business Development, Business Planning, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
“The truth does not change according to our ability to stomach it” Mary Flannery O’Connor I read this quote and it stopped me in my tracks. It stopped me so completely that I had to stop what I was doing to write this article. It stopped me because...
by Sarah Short | May 17, 2022 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Marketing A Coaching Business If you want a financially viable coaching business, you need to be able to market effectively. Effectively doesn’t mean 8 hours a day, or even 4 hours a day, it means spending the time and effort to create a proper marketing message...
by Sarah Short | May 10, 2022 | Business Development, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Niching… No matter how often I write about or talk about niching – coaches struggle with the concept. To most coaches, the idea of niching is about excluding people and coaching is very inclusive, so it makes sense therefore not to niche, doesn’t it?...
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