by Sarah Short | Oct 20, 2021 | Brand New Coaches, Coaching, Marketing For Coaches
There’s an interesting conundrum around creating a viable business, and that’s the difference between busy, productive and effective. Do you have a business, or a busy-ness? Premise For This Article Let’s start with a premise. That premise is this:...
by Sarah Short | Sep 23, 2021 | Brand New Coaches, Business Development, Coaching, Marketing For Coaches, Our Mentoring
The thing about what we teach is that it’s not new. The method of marketing to a niche and an ideal client within that niche is used by every successful organisation all over the world. You just have to do the work! All of them. What we’ve done is hone it...
by Sarah Short | Aug 15, 2021 | Brand New Coaches, Our Mentoring, The Coaching Revolution
I’ve just read a book, Hooked by Nir Eyal. In it he talks about creating products that provide rewards for the user. Not just one reward in the beginning, but ongoing rewards, as usage of a particular product continues. The example I remember in particular is...
by Sarah Short | Jul 16, 2021 | Coaching, Our Mentoring, The Coaching Revolution
I have had an odd week. I’ve had one of those weeks where stuff has collided in my head to make bigger and bigger connections and finally, the light switch flipped. Oddly, it has to do with the Dalai Lama. Last week, one of my clients told me that the Dalai Lama had...
by Sarah Short | Jun 17, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Free Coaching You may have read some of my content around and about in which I say don’t give your coaching away for free as a marketing strategy. Pro bono clients do not lead to referrals that want to pay you a professional rate – they lead to referrals...
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