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“I’m Crap At Marketing!”
Someone recently told me that they were crap at marketing. I was fascinated by this belief, so I asked ‘how do you know?’ ‘Because nothing I do works’ she said. ‘What have you been doing?’ I asked. ‘I had a website built,...
Using Stories To Sell Coaching
Stories are as old as time. They are universal and we all love them. After all, there’s nothing better than a good story, is there? You are probably already aware that story telling can be used to sell things – and it is particularly true when it comes to...
Coaching Practice, or Practise Of Coaching?
Someone shared a video with me this week. It was from their training school and it was one of two sessions that they had been given on the theme of ‘business development’. They were just starting out in growing their coaching practice. To go back a bit,...
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