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One Press Release WON’T Do It!

One Press Release WON’T Do It!

by Sarah Short | Jan 7, 2022 | Brand New Coaches, Coaching Credential, Marketing For Coaches, The Coaching Revolution

Hearing lots of chatter amongst groups of coaches and my ears always prick up when it comes to marketing chatter. The most recent to reach my ears was something that was said by a coach who had attended one of my workshops around why coaches need a niche and how to...
“I’m Crap At Marketing!”​

“I’m Crap At Marketing!”​

by Sarah Short | Nov 17, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution

Someone recently told me that they were crap at marketing. I was fascinated by this belief, so I asked ‘how do you know?’ ‘Because nothing I do works’ she said. ‘What have you been doing?’ I asked. ‘I had a website built,...
Using Stories To Sell Coaching

Using Stories To Sell Coaching

by Sarah Short | Nov 10, 2021 | Coaching, How To Sell Coaching, Marketing For Coaches

Stories are as old as time. They are universal and we all love them. After all, there’s nothing better than a good story, is there? You are probably already aware that story telling can be used to sell things – and it is particularly true when it comes to...
Coaching Practice, or Practise Of Coaching?

Coaching Practice, or Practise Of Coaching?

by Sarah Short | Oct 29, 2021 | Brand New Coaches, Business Development, Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching

Someone shared a video with me this week. It was from their training school and it was one of two sessions that they had been given on the theme of ‘business development’. They were just starting out in growing their coaching practice. To go back a bit,...
What Selling Is (And What It Isn’t)

What Selling Is (And What It Isn’t)

by Sarah Short | Aug 5, 2021 | Brand New Coaches, Coaching, Online Business, The Business Of Coaching

I get so frustrated by people talking about business saying things like ‘don’t worry, there’s no selling involved’. It even tops my feelings about the words heart centred or authentic. I belong to a Facebook group full of women entrepreneurs. It’s not just a...
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