by Sarah Short | Nov 25, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
I had a very sad conversation with an embarrassed coach recently, Let’s call her Alison. Alison is someone with a successful corporate career spanning decades and she left it to start a coaching business. Journey To Coaching As is often the case, Alison found...
by Sarah Short | Aug 27, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches
A mentee of ours and I were chatting this week. She told that some of the cohort from the – very prestigious – coach training school she attends asked her how does she find the time to be ‘constantly posting on LinkedIn?’ (It’s no secret...
by Sarah Short | Aug 15, 2021 | Brand New Coaches, Our Mentoring, The Coaching Revolution
I’ve just read a book, Hooked by Nir Eyal. In it he talks about creating products that provide rewards for the user. Not just one reward in the beginning, but ongoing rewards, as usage of a particular product continues. The example I remember in particular is...
by Sarah Short | Jul 1, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
But I Am Not Credible… I hear this all the time. People can get all bent out of shape about not feeling credible as a coach, without taking into account the skills that they have that took them into coaching in the first place. The majority of coaches come to...
by Sarah Short | Mar 10, 2021 | Brand New Coaches, Coaching, Online Business
When I was living in Cumbria I tackled a job one weekend that I’d been putting off for ages. I didn’t realise I could learn some valuable lessons from it! There were a number of mature hedges in the garden. Really tall and made of beech, hawthorn and another...
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