by Sarah Short | Dec 15, 2025 | Digital marketing, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We sit down to write a LinkedIn post and stare at the blank screen. We know we should be posting regularly, that we need to be visible, that content is important for our coaching business – but we have absolutely no idea what to say. So we write about coaching....
by Sarah Short | Dec 15, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We don’t even call them sales conversations. We use euphemisms like ‘discovery call’ or ‘strategy session’ or ‘chemistry call’ because the word ‘sales’ makes us deeply uncomfortable. In these calls, we give away an...
by Sarah Short | Dec 15, 2025 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We’ve been told to be visible and authentic on LinkedIn, and it’s occasionally suggested that demonstrating a bit of vulnerability is in order. So we post regularly, sharing our thoughts on the coaching process, talking about our journey, and often...
by Sarah Short | Sep 26, 2025 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I belong to lots of coaching groups on both Facebook and LinkedIn. In one of these groups, a coach commented that they don’t believe a niche is a choice. They insisted it’s like a plant that grows and evolves, revealing itself when it’s ready. I love...
by Sarah Short | Sep 6, 2025 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A coach in a big coaching Facebook group I belong to, asked what helped others transition from employment to full-time coaching. One of my clients shared my Nail Your Niche challenge, the original poster replied I’m not interested in finding a niche, I want...
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