Coaches Who Teach Marketing

Coaches Who Teach Marketing

A coach asked me an interesting question. ‘Are you marketers who decided to focus on teaching coaches, or are you coaches who teach marketing?’ This questions is important than it seems at first I think. Coaches Who Teach Marketing The Coaching Revolution...
Confirmation Bias Is Killing Your Coaching Business

Confirmation Bias Is Killing Your Coaching Business

What if, as a profession, our beliefs around marketing are wrong? This blog is all about confirmation bias and marketing for coaches. Historically, the perceived wisdom around building a coaching business has been that to grow a business, you need to have meaningful...